Trying to build a brand is harder than I expected. Granted it’s only been a week. Building a significant social media following is a big challenge for me. Having to gear all my platforms in one direction. I have to make them similar but unique. I’ve only utilized social media in the past to communicate with a hand full of people, mostly long distance family members. The rest of the time it’s just mindless double tapping and reposting of memes and pretty pictures.
My greatest social media success has been with my personal Instagram page. I’ve been able to maintain a little over a thousand followers for over 5 years. Which is nothing considering Cardi B’s daughter Kulture Kiari has 1.8 million followers and she’s 2 years old. I started out posting random pictures. Later, I focused on my vinyl record collection for a long time. The majority of my followers also collect vinyl. I slip in reposts, selfies, memes and bikini models every once in a while. It was never a business for me. Just for fun. Now that I need to build a buzz around my writing and subsequent book launch, it’s not so fun anymore.
It’s interesting to me that in some cases the people that have the most followers also have the most haters. Half their followers are there just to hate. All they do is make negative and derogatory comments. They also like to start comment wars with other followers. There have been times that no matter how many nice comments I put under these pseudo celebrities posts, they won’t take notice or respond until I make a negative comment. When I first joined Twitter, one the first people I followed was musician and producer Dam Funk. He made a negative post about new albums that were released that week. He didn’t specify an artist or album. I knew that Kendrick Lamar’s DAMN was released that week. So I assumed he was hating on Kendrick. I innocently made the observation in the comments. Not thinking anything of it. Not even 5 minutes later, I receive a direct message from Dam Funk’s account. He was upset. He messaged me, Why would U even consider tweeting such a thing? Wow. Kendrick is Dope. I apologized. He accepted. Then I got off never went back.
Now I have t find a way to get a segment of the population to like me, follow me, read my blog and then go out and buy my book. I have no idea how to do that. I refuse to cheat and use a follower building app. I want to do it authentically. With good content and a genuine following. I switched all my social media to be in line with my writing site before it launches officially. Now I have to decide what to do about Instagram. Should I build on what I have and risk shunning away my loyal base or start a new account just for writing from scratch? It’s a hard decision to make. I like my page the way it is. I like what I post. I like the people that follow me. It’ll be like starting over if I have start a brand new page. I think I know what I’m going to do but first what do you think? What did you do in a similar situation? What did you do to build your followers on Twitter and Instagram. Which type of posts get the most responses from your readers? Comment below. My inquiring mind wants to know.